Digital publishing model changes

The publishing industry has many platforms to keep up with the latest trends in the world.
According to Waka Joint Stock Company, which currently has 3.2 million readers on app platforms, its revenue will grow more than 40% in 2020. Waka is increasing buying rights to new books and distributing development of audiobooks. Fahasa is applying technology for customers to place orders on the e-commerce floor; Using artificial intelligence to analyze the habits and needs of guests. Voiz FM copyrighted audio book application, after nearly 2 years of launch, has more than 300,000 users, 2,000 books, more than 15 million minutes of which users pay for listening, about 2-3 million minutes of listening per month. .

These numbers indicate a dramatic transformation from the eBook market. Data from the Department of Publishing, Printing and Publishing show that, if 213 electronic publications are registered in 2018, by 2020 there will be 2,050 publications with 1.5 million hits; From 5 publishers with confirmed registration of publishing and e-publishing activities in 2019, this number has increased to 9. “Digital transformation is an inevitable trend in the present time. We are digitizing rare and unique documents, which no longer have the period of copyright protection to serve users to different degrees. The number of publications that we digitized is about 10,000 copies, not including newspapers and magazines. We have updated the library’s website so that readers can read books at home ”, said Mr. Bui Xuan Duc, Director of the Library of General Science of Ho Chi Minh City. Mr. Nguyen Nguyen, Director of Publication, Printing and Publishing Department, Ministry of Information and Communication, said that there are 3 phases in digital transformation. Vietnamese publishers are entering phase 2 when some places have started to use technology to create new products, but have not completely transformed into a digital publisher. However, according to Mr. Nguyen Canh Binh, Chairman of Alpha Books Company, the current publishing units only produce content and still weak in technology. “The development of a commercial platform that is large enough and has a stature must rely on publishers or technology units, while the publishing side should only play an associate role”, Mr. Binh said. From global publishing, it is possible to identify the major changes of the industry in the face of the 4.0 revolution. Photo: Quy Hoa. According to Mr. Nguyen Nguyen, from global publishing, it is possible to identify the major changes of the industry before the impact of the 4.0 revolution. The first is a shift in publishing models and processes: new models will emerge, where the focus of the publisher is not just the product itself, but the customer-oriented processes. Publishers move from the role of producer, creating products to the role of providing content and information services to connect readers with authors. On the contrary, some information service providers will take on the field, becoming the “midwife” of each publication. The market noted that there are 3 parallel publishing models that exist: the traditional model, focusing on printing, printing works (for big brands); media models of creating and distributing content across different channels (for corporations holding Big Data and distribution networks); model of creating content services based on digital platform and customer network (model of the future – model 4.0). The development of editorial companies in Japan and Korea in their roles helping publishers and authors has shown signs of an early shift to model 4.0. In addition, there is an individual direct publishing process. In electronic format, through Big Data infrastructure holding companies, the author gives his work directly to readers without going through the publisher. This means that the center of the publishing process at the moment is the media corporations that hold the Big Data infrastructure. Besides, after the decline of independent reading devices, a new line of e-books on smartphone app stores on the Apple Store or Android Store. The 4.0 revolution opens a new turning point in the speed of sharing and spread. The stages of traditional publishing will be minimized so that the product reaches the most readers, in the fastest time. The current regular work of editors has been replaced by specialized software. The revolution will also help save circulation costs, leading to lower costs of publications, minimizing environmental pollution and storage space.